The ArtSchools.com Guide to Graphic Design Schools, Degrees, Financial Aid and More...
Think you like a challenge? Try this one. You're given the art director's concept sketches and the copywriter's input for text for the campaign's headlines and body. Next comes the photographer's ideas about what looks right for the campaign. And don't forget...the client's opinion overrides all of these ideas. Your job is to pull together all of these elements and marry them in a way that should inspire the client's audience to react to the message in a positive manner. It can be a daunting task, however, the rewards of this type of work are great. Working with a group of creative professionals, getting the to chance to express your ideas, and especially seeing your finished work makes you realize how much fun you had with the planning, creation, and execution of the project.
Originally posted on ArtSchools.com